We researched the market for the best bike parts that we can use for our own bicycles and we then, opened our bike parts online store. We are doing the job in the best manner possible, because it is ours.

We are proud to introduce you to one of our favorite partners: Mavic. We choose it as one of our bike parts supplier because:

Mavic’s history show it’s passion for what cycling was and is all about. Mavic entered the market in 1889 with 'manufacture and the sale of spare parts for bicycles' and since then they implemented many innovations that became part of their mark, also modified a few times. Here are some of the most important landmarks:

• 1933 - Mavic developed pedal cars for children.
• 1934 - The "Apron Mudguard" was designed.
• 1934 - Antonin Magne tested the new Dura rims at Tour de France and won the yellow jersey.
• 1934 - Mavic created the Dura tube rim (A Duralumin dished rim, with a sort of 'tube' arrangement called eyelets carried the stress of the spokes on the lower and upper walls of the rim.)

• 1952 - Mavic products are associated with Races and Champions.
• 1973 - Wheels became Mavic’s main concern and the Study Bureau examined a glass-fiber lenticular wheel. This was the first Mavic-signed wheel. Aerodynamics however was in the air and Mavic continued its research.

• 1973 - Mavic assistance is developed as an an assistance service for racing cyclists with a well-equipped car in front of the main body of riders to give immediate breakdown assistance to the leaders, and a complete radio liaison service between the vehicles (organizers, doctors, sports managers, journalists, etc.).

• 1975 - Mavic introduced the first anodized rims (the treatment increases rim wall hardness and protects against corrosion). For the first time colored rims appeared on the market – silver, gold, and blue – the famous SSC blue. Creation of the first ever sealed bottom bracket named 600 RD, a one piece pedal assembly body with perfectly-aligned, sealed radial bearings.
• 1975 - The Mavic 500 hub became the leading high-quality bearings on the market. Mavic bearings are still exceptionally high quality-a strong point of the range, and a feature for the name.
• 1975 - The Module E of Mavic (a tire rim with hooks) entered the cycling history book. With this patented concept, Mavic started developing a new generation of rims for tires that rapidly benefited from all of Mavic's technological innovations. In the cycle-racing world the use of tubular tires gradually declined in favor of tires.
• 1979 - The 'Tout Mavic' put the company name into cycling's hall of fame. Mavic was already making hubs, pedal assemblies, headsets, pedals and chain ring cranks and now developed the famous ‘Tout Mavic’ units.
• 1983 - The first Mavic wheel to be marketed were the TTM 504 for BMX with 20-inch TTM 4 rims and TTM 560 hub derived from the famous 550 Service Courses.
• 1984 - Mavic Air Department was created to market ultra-light motorized planes (ULMs) ready made or in kits. Two models were available: the Avid Flyer, of American origin and the French-designed Airplume. The French planes were assembled in Villeneuve, near Saint-Trivier-sur-Moignans but only a few units were sold. Unfortunately this department stopped in 1985 with the sudden death of Bruno Gormand in December 1985.
• 1985 - A new sport and new products had Mavic’s attention: the mountain biking. First cross-country rims: the Rando M4 and M5 – “hard coat” treated. In France in October, Mavic provided the assistance at the 2nd Roc D’Azur, a mountain bike festival on the South Riviera.”
• 1985 - Marketing of Comete carbon fiber paracular wheels and light alloy Challenger wheels. The following year the Comete ‘+ and –’ appeared: 12 cells situated around the edge that can hold steel weights of 130 to 780 g. The riders added more or less ballast to the wheel depending on the event.
• 1987 - Mavic assured Mountain bike assistance during the Paris-Gao-Dakar. In the following years Mavic assisted cyclists in the Mountain Bike World Cup, and in triathlon competitions.
• 1989 - Greg Lemond won the Tour de France with 'Tout Mavic'. An unhoped-for victory that added a page to the Tour's glorious history: he was just 8 seconds in front of Laurent Fignon.

• 1992 - Mavic designed the 3G wheel with 3 profiled spokes for front or rear, with interchangeable cartridge-hubs. It was the hot talking point at the Barcelona Olympic Games with Chris Boardman’s ride.
• 1992 - Mavic developed an electrically-controlled derailleur that was tried out by the Once and RMO teams in the Tour de France. A new French revolution!
• 1993 - Mavic launched the ZMS (Zap Mavic System), the first micro-processor driven rear derailleur. Two strategically-placed buttons on the handlebar to change gear-up or down-then with a feather-light touch the microprocessor in the handlebar sends the information to the electromagnets in the derailleur, all in real time.
• 1994 - KL on snow - Christian Taillefer, Anne-Caroline Chausson and Eric Barone dream of pulverizing all speed records beyond 200 km/h by hurtling from the top of an almost vertical track. Mavic wheels.
• 1994 - Mavic developed the wheel as a "global system" Sixteen stainless steel streamlined spokes at front wheels, crossed on the back wheels. Through research and patenting, Mavic innovated in spoke heads and shafts, their positioning and their attachment to the rim and the hub, thus constantly improving wheel behavior.
• 1996 - The Crossmax wheel–specifically designed as a global ‘system’. The lightweight resistant ‘outlaw’ wheel with an oversized profile and ultra-thin rim wall, rear FTS hub and rapid blocking system.
• 1996 - Helium wheel, red rims and hubs. First ultra light complete wheelset, thought specifically for mountain stages.

• 1999 - Mavic introduced the Crossmax UST Tubeless.
• 1999 - Fore concept, Ksyrium and Crossmax Mavic's overall system approach rewrites standards, leads to the development of the Fore concept, a technological innovation dorn of aeronautics, and Crossmax and Ksyrium wheels.
• 1999 - Mavic presents the Mektronic, the first wireless electronic transmission group.
• 2002 - Mavic filed the patent ISM (Inter Spoke Milling), thus protecting the process of milling the upper surface of the interior of the rim in-between the spoke holes.
• 2003 - Mavic launched Wintech, which in the same year, was awarded the first prize for innovation in USA.
• 2007 - Birth of the R-SYS, the third generation of wheels with tubular carbon spokes using the concept TraComp. TraComp technology inhibits the de-tensioning of spokes and maintains lateral rigidity of the wheel when it is subjected to high stresses.
• 2008 - Mavic pedals follows on from the innovative 646 LMS of 1990, and comprises of three models dedicated to the road. On these models the focus is on energy transfer, the fluidity of bearings, and cleat resistance. The highlight of the range is the Race SL Ti with a titanium axle bringing the weight down to just 110 grams.
• 2008 - Rider's equipment Mavic launched a complete range of cycling specific shoes, clothing and accessories. Mavic took another step in its progression with the launch of a complete range of shoes, textiles and accessories.
• 2010 - By developing wheel and tyre technologies together Mavic can improve the wheel's responsiveness and reach a new era in wheel system design.

More to come.